Google Androids Dreaming of Electric Sheep

Originally posted 4/14/09
I don’t usually think much about pop culture, especially things like viral videos sponsored by big corporations. BUT, I couldn’t help but admire the popular video of “Extreme Shepherding” by the "Baaa-Studs." Available here on YouTube.

My first question was how much of it was done with real sheep and how much with computers. The best non-answer I found comes from the 2009/03/24 NYT Technology Blog. They quoted from the agency which produced the video; "the team used some digital trickery to heighten the visual effects." That leaves a lot of wiggle room. I don't doubt that some impressive shepherding was involved, but I'm sure it's mostly CGI.

The agency which produced the video was The Viral Factory at the request of Samsung as a way of bringing attention to their LED based televisions (must have worked). So, it didn't really have anything to do with some Welshmen with too much time on their hands and a strange love of sheep and LEDs. It was a big time corporate advertising campaign which got all of the attention. In searching around, I see that very few people realize this. That's significant, but it's not the reason I wanted to write a blog posting.

What interested me was that when I first saw the video, I thought of the science fiction title "Do Androids Dream of Electric Sheep?". Then I saw that Samsung was involved and I remembered that Samsung was releasing a new phone to go with Google's Android software.

So, it IS:

Sheep > LEDs > Samsung TVs.

Is it ALSO:

Electric Sheep > Androids > Google Android > Samsung Cell Phones?

I often think I'm clever. It's good to be able to put together wide ranging ideas, but sometimes what I'm thinking has no relationship with reality, and that's not so clever.